Opportunity Information: Apply for CDC RFA PS21 2104
Partnering and Communicating Together (CDC RFA PS21-2104) is a CDC cooperative agreement designed to strengthen HIV prevention communication by building strategic partnerships that can help develop, spread, and track the impact of HIV messages. The core purpose is to expand the reach of CDCs Lets Stop HIV Together campaign materials and other CDC HIV resources, especially to people and places experiencing the greatest HIV-related health disparities. The opportunity is framed around the reality of limited resources for partner activities, so it prioritizes communities that are disproportionately affected by HIV and jurisdictions where HIV is most prevalent, where new infections are occurring, and where previous communication initiatives have not reached effectively.
The program emphasizes a targeted equity approach. It specifically calls out populations that have historically faced higher HIV burden and barriers to prevention and care, including gay and bisexual men, transgender women, Black or African American communities, Hispanic or Latino communities, and youth and emerging adults. Beyond reaching individuals, the NOFO highlights the importance of focusing on jurisdictions with sustained need, particularly areas that have been overlooked by similar programs despite ongoing transmission and high prevalence. In practical terms, applicants are expected to show they can connect with these audiences in ways that are culturally relevant, credible, and capable of breaking through common obstacles like stigma, misinformation, limited access to services, and distrust of institutions.
A major feature of the opportunity is its partnership model. Rather than limiting applicants to traditional public health organizations, CDC is looking to leverage partners across many sectors that already have trusted relationships and established communication channels with priority communities. Examples include civic and social organizations, LGBT-focused organizations, health care provider associations, faith-based institutions, media outlets, and foundations. The underlying idea is that organizations with existing networks and platforms can amplify CDC prevention messages more effectively than building new communication infrastructure from scratch. Applicants therefore need to demonstrate they can use their current organizational structure, membership or stakeholder networks, and communication platforms to distribute campaign content at scale.
Applicants can propose work under one or both of two main categories. Category A focuses on digital and social media dissemination. Under this category, recipients are expected to distribute Lets Stop HIV Together campaign materials and other CDC HIV resources through a wide range of digital channels, while also leveraging digital influencers and partner networks to increase reach and engagement. The NOFO provides examples of acceptable digital formats, including broadcast or streaming content, blogs, mobile channels, email blasts, webinars, articles, podcasts, e-newsletters, and other digital platforms. It also explicitly includes social media channels such as Facebook, Twitter, Instagram, and other social platforms. This category is essentially about modern, scalable communication, using the channels where priority audiences already spend time and where messaging can be tailored, tested, and rapidly adjusted.
Category B centers on events-based dissemination. This track supports the distribution of campaign materials and CDC HIV resources through in-person and event-driven strategies such as exhibit booths, workshops, digital and print advertising tied to events, conference bag inserts, and similar mechanisms. The NOFO points to national events like conventions, conferences, summits, and other convenings that attract national audiences, as well as coordinated series of regional events that support a broader national engagement strategy. Examples include Pride events, town halls, tours, and forums. The event category is meant to take advantage of moments when communities gather, when organizations can provide visibility, normalize prevention conversations, and connect people to information and services through trusted messengers.
This opportunity is structured as a cooperative agreement, which generally means CDC expects to have substantial involvement in the funded work compared to a standard grant. While the NOFO summary highlights dissemination and monitoring rather than service delivery, it is clear that recipients are expected not only to push out messages but also to pay attention to how well those messages travel, who they reach, and how partners contribute to performance. Monitoring in this context typically implies tracking outputs and reach metrics tied to digital engagement and event distribution, and using that information to improve communication tactics over time.
From an administrative standpoint, the funding opportunity is run by the Department of Health and Human Services, Centers for Disease Control and Prevention (CDC), through NCHHSTP, and is listed under CFDA 93.118 in the health category. Eligibility is described as unrestricted, meaning it is broadly open to many entity types as long as any additional eligibility clarifications in the full announcement are met. The original posting dates show it was created on December 18, 2020, with an original application deadline of April 5, 2021, and it anticipated making around 12 awards. The award ceiling is listed as 0 in the provided data, which usually indicates the ceiling was not specified in that field or was detailed elsewhere in the full announcement.
Overall, the grant is aimed at organizations that already have strong communications capacity and trusted relationships, and that can use those assets to amplify CDC HIV prevention messaging in the communities and locations where it is most needed. The most competitive applicants would be positioned to show clear access to priority audiences, credible partners across sectors, practical dissemination plans through digital channels and or events, and a realistic approach to monitoring how far the messages travel and how effectively they engage the people the program is intended to reach.Apply for CDC RFA PS21 2104
- The Department of Health and Human Services, Centers for Disease Control - NCHHSTP in the health sector is offering a public funding opportunity titled "Partnering and Communicating Together" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.118.
- This funding opportunity was created on Dec 18, 2020.
- Applicants must submit their applications by Apr 05, 2021 Electronically submitted applications must be submitted no later than 1159 p.m., ET, on the listed application due date.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The number of recipients for this funding is limited to 12 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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Frequently Asked Questions (FAQs)
What is Partnering and Communicating Together (CDC RFA PS21-2104)?
Partnering and Communicating Together (CDC RFA PS21-2104) is a CDC cooperative agreement intended to strengthen HIV prevention communication by building strategic partnerships that can develop, disseminate, and monitor the impact of HIV prevention messages. A central goal is to expand the reach of CDC's Lets Stop HIV Together campaign materials and other CDC HIV resources.
What is the main purpose of this cooperative agreement?
The core purpose is to expand the reach and impact of CDC HIV prevention messages, particularly in communities and locations experiencing the greatest HIV-related health disparities. The opportunity emphasizes partnering with organizations that already have trusted relationships and established communication channels to disseminate CDC materials at scale.
Why does the opportunity emphasize partnerships?
The opportunity is built around a partnership model because CDC is looking to leverage organizations that already have credibility, networks, and platforms within priority communities. The intent is to amplify HIV prevention messages through existing channels rather than building new communication infrastructure from scratch.
Who is this funding intended to reach?
The program prioritizes reaching people and places experiencing the greatest HIV-related health disparities. It specifically highlights populations that have historically faced higher HIV burden and barriers to prevention and care, including gay and bisexual men, transgender women, Black or African American communities, Hispanic or Latino communities, and youth and emerging adults.
Does the opportunity focus only on individuals, or also on specific locations?
It focuses on both. In addition to priority populations, it prioritizes jurisdictions with sustained need, including areas where HIV is most prevalent, where new infections are occurring, and where previous communication initiatives have not reached effectively.
What is meant by a targeted equity approach in this program?
A targeted equity approach means prioritizing communication efforts toward communities disproportionately affected by HIV and toward jurisdictions with the highest or most sustained need. The program expects applicants to demonstrate culturally relevant and credible ways to reach these audiences while addressing barriers such as stigma, misinformation, limited access to services, and distrust of institutions.
What types of organizations can apply?
Eligibility is described as unrestricted, meaning it is broadly open to many entity types as long as any additional eligibility clarifications in the full announcement are met. The NOFO also indicates CDC is interested in working with partners across many sectors, not only traditional public health organizations.
What kinds of partners does CDC want applicants to engage?
The opportunity gives examples of potential partner types such as civic and social organizations, LGBT-focused organizations, health care provider associations, faith-based institutions, media outlets, and foundations. The emphasis is on organizations with trusted relationships and communication reach within priority communities.
What are the two main categories of work under this opportunity?
Applicants can propose activities under one or both categories: Category A (digital and social media dissemination) and Category B (events-based dissemination). Each category focuses on distributing Lets Stop HIV Together campaign materials and other CDC HIV resources through different channels.
What is Category A (digital and social media dissemination)?
Category A focuses on distributing CDC campaign materials and HIV resources through digital channels and social media, including leveraging digital influencers and partner networks to increase reach and engagement. The emphasis is on scalable, modern communication through the channels where priority audiences already spend time.
What digital formats and channels are mentioned as examples for Category A?
Examples include broadcast or streaming content, blogs, mobile channels, email blasts, webinars, articles, podcasts, e-newsletters, and other digital platforms. Social media channels explicitly mentioned include Facebook, Twitter, Instagram, and other social platforms.
What is Category B (events-based dissemination)?
Category B supports distributing CDC campaign materials and HIV resources through in-person and event-driven strategies. Examples include exhibit booths, workshops, digital and print advertising tied to events, conference bag inserts, and similar event-related dissemination methods.
What types of events are referenced for Category B?
The NOFO references national events such as conventions, conferences, and summits that attract national audiences, as well as coordinated series of regional events supporting a broader national engagement strategy. Examples include Pride events, town halls, tours, and forums.
Do applicants have to choose only one category (A or B)?
No. Applicants can propose work under one or both categories, based on their communication strengths, platforms, and ability to reach priority audiences effectively.
What does it mean that this is a cooperative agreement rather than a standard grant?
As a cooperative agreement, CDC expects to have substantial involvement in the funded work compared to a standard grant. In this opportunity, that involvement is framed around dissemination and monitoring of communication efforts and the contribution of partners to performance.
Is this opportunity focused on service delivery?
The summary highlights dissemination and monitoring rather than service delivery. The core expectation is to push out CDC HIV prevention messages and to monitor how well those messages travel, who they reach, and how dissemination efforts perform.
What kinds of monitoring are recipients expected to do?
Monitoring implies tracking outputs and reach metrics tied to digital engagement and event-based distribution, and using that information to improve communication tactics over time. The opportunity emphasizes paying attention to reach, engagement, and partner contributions to performance.
Which CDC program or office is associated with this opportunity?
The funding opportunity is run by the Department of Health and Human Services, Centers for Disease Control and Prevention (CDC), through NCHHSTP.
What is the CFDA number associated with this opportunity?
The opportunity is listed under CFDA 93.118 in the health category.
When was the opportunity originally posted, and what was the original deadline?
The original posting dates indicate it was created on December 18, 2020, and the original application deadline was April 5, 2021.
How many awards were anticipated?
The opportunity anticipated making around 12 awards.
Is there an award ceiling listed?
The provided data lists an award ceiling of 0, which typically indicates the ceiling was not specified in that field or was detailed elsewhere in the full announcement.
What would make an applicant more competitive based on the summary provided?
Based on the information provided, stronger applicants would be positioned to demonstrate clear access to priority audiences; credible partnerships across sectors; practical dissemination plans through digital channels and/or events; and a realistic approach to monitoring reach, engagement, and partner contributions in communities and jurisdictions with the greatest HIV-related disparities and unmet communication needs.
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