Opportunity Information: Apply for CDC RFA PS21 2104
Partnering and Communicating Together (CDC RFA PS21-2104) is a CDC cooperative agreement designed to strengthen HIV prevention communication by building strategic partnerships that can help develop, spread, and track the impact of HIV messages. The core purpose is to expand the reach of CDCs Lets Stop HIV Together campaign materials and other CDC HIV resources, especially to people and places experiencing the greatest HIV-related health disparities. The opportunity is framed around the reality of limited resources for partner activities, so it prioritizes communities that are disproportionately affected by HIV and jurisdictions where HIV is most prevalent, where new infections are occurring, and where previous communication initiatives have not reached effectively.
The program emphasizes a targeted equity approach. It specifically calls out populations that have historically faced higher HIV burden and barriers to prevention and care, including gay and bisexual men, transgender women, Black or African American communities, Hispanic or Latino communities, and youth and emerging adults. Beyond reaching individuals, the NOFO highlights the importance of focusing on jurisdictions with sustained need, particularly areas that have been overlooked by similar programs despite ongoing transmission and high prevalence. In practical terms, applicants are expected to show they can connect with these audiences in ways that are culturally relevant, credible, and capable of breaking through common obstacles like stigma, misinformation, limited access to services, and distrust of institutions.
A major feature of the opportunity is its partnership model. Rather than limiting applicants to traditional public health organizations, CDC is looking to leverage partners across many sectors that already have trusted relationships and established communication channels with priority communities. Examples include civic and social organizations, LGBT-focused organizations, health care provider associations, faith-based institutions, media outlets, and foundations. The underlying idea is that organizations with existing networks and platforms can amplify CDC prevention messages more effectively than building new communication infrastructure from scratch. Applicants therefore need to demonstrate they can use their current organizational structure, membership or stakeholder networks, and communication platforms to distribute campaign content at scale.
Applicants can propose work under one or both of two main categories. Category A focuses on digital and social media dissemination. Under this category, recipients are expected to distribute Lets Stop HIV Together campaign materials and other CDC HIV resources through a wide range of digital channels, while also leveraging digital influencers and partner networks to increase reach and engagement. The NOFO provides examples of acceptable digital formats, including broadcast or streaming content, blogs, mobile channels, email blasts, webinars, articles, podcasts, e-newsletters, and other digital platforms. It also explicitly includes social media channels such as Facebook, Twitter, Instagram, and other social platforms. This category is essentially about modern, scalable communication, using the channels where priority audiences already spend time and where messaging can be tailored, tested, and rapidly adjusted.
Category B centers on events-based dissemination. This track supports the distribution of campaign materials and CDC HIV resources through in-person and event-driven strategies such as exhibit booths, workshops, digital and print advertising tied to events, conference bag inserts, and similar mechanisms. The NOFO points to national events like conventions, conferences, summits, and other convenings that attract national audiences, as well as coordinated series of regional events that support a broader national engagement strategy. Examples include Pride events, town halls, tours, and forums. The event category is meant to take advantage of moments when communities gather, when organizations can provide visibility, normalize prevention conversations, and connect people to information and services through trusted messengers.
This opportunity is structured as a cooperative agreement, which generally means CDC expects to have substantial involvement in the funded work compared to a standard grant. While the NOFO summary highlights dissemination and monitoring rather than service delivery, it is clear that recipients are expected not only to push out messages but also to pay attention to how well those messages travel, who they reach, and how partners contribute to performance. Monitoring in this context typically implies tracking outputs and reach metrics tied to digital engagement and event distribution, and using that information to improve communication tactics over time.
From an administrative standpoint, the funding opportunity is run by the Department of Health and Human Services, Centers for Disease Control and Prevention (CDC), through NCHHSTP, and is listed under CFDA 93.118 in the health category. Eligibility is described as unrestricted, meaning it is broadly open to many entity types as long as any additional eligibility clarifications in the full announcement are met. The original posting dates show it was created on December 18, 2020, with an original application deadline of April 5, 2021, and it anticipated making around 12 awards. The award ceiling is listed as 0 in the provided data, which usually indicates the ceiling was not specified in that field or was detailed elsewhere in the full announcement.
Overall, the grant is aimed at organizations that already have strong communications capacity and trusted relationships, and that can use those assets to amplify CDC HIV prevention messaging in the communities and locations where it is most needed. The most competitive applicants would be positioned to show clear access to priority audiences, credible partners across sectors, practical dissemination plans through digital channels and or events, and a realistic approach to monitoring how far the messages travel and how effectively they engage the people the program is intended to reach.Apply for CDC RFA PS21 2104
- The Department of Health and Human Services, Centers for Disease Control - NCHHSTP in the health sector is offering a public funding opportunity titled "Partnering and Communicating Together" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 93.118.
- This funding opportunity was created on Dec 18, 2020.
- Applicants must submit their applications by Apr 05, 2021 Electronically submitted applications must be submitted no later than 1159 p.m., ET, on the listed application due date.. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- The number of recipients for this funding is limited to 12 candidate(s).
- Eligible applicants include: Unrestricted (i.e., open to any type of entity above), subject to any clarification in text field entitled Additional Information on Eligibility.
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