Opportunity Information: Apply for OFOP0001931

The U.S. Consulate General Hong Kong and Macau Public Affairs Section (PAS) is soliciting proposals under its Public Diplomacy Small Grants Program, as laid out in its Annual Program Statement. This is a discretionary grant opportunity intended to fund public diplomacy activities that deepen connections between the United States and Hong Kong, and between the United States and Macau. The overall aim is to use programming to spotlight shared values, encourage practical bilateral cooperation, and strengthen long-term relationships and mutual understanding. Funding is dependent on availability, so even strong proposals are considered within the limits of appropriated resources.

A core requirement is that every proposed project must include a clear U.S. element. That means the program should be meaningfully connected to the United States through American experts, U.S.-based organizations, or U.S. institutions in a relevant field. The U.S. component should not be superficial; it should be central to how the project advances understanding of U.S. policy and perspectives and builds partnerships. In practical terms, this could involve U.S. speakers or trainers, collaboration with an American university or nonprofit, joint programming with U.S. professional associations, or other credible U.S.-linked content that supports the public diplomacy purpose.

The opportunity is administered by the U.S. Mission to Hong Kong and Macau (PAS), and the funding instrument is a grant. The funding activity category is listed as Arts, and the CFDA/assistance listing number provided is 19.040. Awards may be made to a range of organization types commonly involved in public diplomacy and exchange-style programming, including registered not-for-profit organizations (such as think tanks and civil society/NGOs), public and private educational institutions, public international organizations, and governmental institutions. The eligibility information included in the source data also notes “nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education,” indicating that applicants do not necessarily need U.S. 501(c)(3) recognition, which can be relevant for local or non-U.S. entities.

In terms of scale and competitiveness, the program anticipates making up to around 20 awards, with an award ceiling of $50,000 per grant. Proposals are due by May 16, 2025 (original closing date), and the opportunity was created on May 5, 2025. Overall, the call is best suited for organizations that can design relatively small, targeted public diplomacy projects that are clearly tied to U.S. expertise or institutions and that can credibly demonstrate how the activities will strengthen U.S.-Hong Kong and U.S.-Macau ties through shared values, collaboration, and increased understanding of U.S. perspectives.

  • The U.S. Mission to Hong Kong and Macau in the arts sector is offering a public funding opportunity titled "U.S. Consulate General Hong Kong and Macau, PAS Annual Program Statement" and is now available to receive applicants.
  • Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
  • This funding opportunity was created on 2025-05-05.
  • Applicants must submit their applications by 2025-05-16. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
  • Each selected applicant is eligible to receive up to $50,000.00 in funding.
  • The number of recipients for this funding is limited to 20 candidate(s).
  • Eligible applicants include: Nonprofits that do not have a 501 (c) (3) status with the IRS, other than institutions of higher education.
Apply for OFOP0001931

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Frequently Asked Questions (FAQs)

What is this grant opportunity?

This opportunity is the U.S. Consulate General Hong Kong and Macau Public Affairs Section (PAS) Public Diplomacy Small Grants Program, offered under its Annual Program Statement. It is a discretionary grant opportunity to support public diplomacy programming that strengthens connections between the United States and Hong Kong, and between the United States and Macau.

Who is administering the program?

The program is administered by the U.S. Mission to Hong Kong and Macau through the Public Affairs Section (PAS) of the U.S. Consulate General Hong Kong and Macau.

What is the main purpose of the funding?

The purpose is to fund public diplomacy activities that spotlight shared values, encourage practical bilateral cooperation, and strengthen long-term relationships and mutual understanding between the United States and Hong Kong/Macau.

What kinds of projects are a good fit for this program?

The call is best suited for relatively small, targeted public diplomacy projects that clearly incorporate U.S. expertise or partnerships and that credibly show how activities will strengthen U.S.-Hong Kong and U.S.-Macau ties through shared values, collaboration, and increased understanding of U.S. perspectives.

Is this a guaranteed funding opportunity?

No. Funding is dependent on the availability of appropriated resources. Even strong proposals are considered within the limits of available funding.

What does it mean that this is a discretionary grant?

It means the awarding office has discretion in making awards and that proposals are considered competitively and within available resources, as described in the Annual Program Statement.

What is the required "U.S. element" in a proposed project?

Every proposed project must include a clear and meaningful U.S. element. The U.S. component must be central to the project design (not superficial) and should advance understanding of U.S. policy and perspectives while building partnerships.

What are examples of an acceptable U.S. element?

Examples described include involving U.S. speakers, experts, or trainers; collaborating with a U.S.-based organization; partnering with an American university or nonprofit; conducting joint programming with U.S. professional associations; or including other credible U.S.-linked content that supports the public diplomacy purpose.

What is the funding instrument?

The funding instrument is a grant.

What is the funding activity category?

The funding activity category is listed as Arts.

What is the CFDA/Assistance Listing number for this opportunity?

The CFDA/Assistance Listing number provided is 19.040.

Who is eligible to apply?

Awards may be made to several organization types commonly involved in public diplomacy and exchange-style programming, including registered not-for-profit organizations (such as think tanks and civil society/NGOs), public and private educational institutions, public international organizations, and governmental institutions.

Do applicants need to be U.S.-based or have U.S. 501(c)(3) status?

Not necessarily. The eligibility information notes that “nonprofits that do not have a 501(c)(3) status with the IRS, other than institutions of higher education” are included, indicating that U.S. 501(c)(3) recognition is not strictly required and may be relevant for local or non-U.S. entities.

How many awards are expected to be made?

The program anticipates making up to around 20 awards.

What is the maximum award amount?

The award ceiling is $50,000 per grant.

When is the application deadline?

Proposals are due by May 16, 2025 (the original closing date stated in the opportunity information).

When was the opportunity posted or created?

The opportunity was created on May 5, 2025.

What geographic relationships should proposed projects focus on?

Projects should be designed to deepen connections between the United States and Hong Kong and/or between the United States and Macau.

What should the project demonstrate to align with public diplomacy goals?

The project should demonstrate how its programming spotlights shared values, encourages practical bilateral cooperation, and strengthens long-term relationships and mutual understanding, while also incorporating a central U.S. element that advances understanding of U.S. policy and perspectives and builds partnerships.

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